• Demand
  • Execute
  • Grow
  • Expand

The Premier Event for B2B Marketing Teams

Grab your pass
Attendees laughing in the audience at Demand & Expand 2026
A speaker presenting on the Demand & Expand stage
A speaker with a microphone in front of the sponsor wall

Join the world's best B2B marketers for two full days of in-depth sessions and meaningful connections. No panels here! 25–26 May 2027 at The Aviary, San Francisco.

Past attendees include

  • Amplitude
  • Zoom
  • Webflow
  • Vercel
  • Clay
  • Zapier
  • Salesforce
  • NVIDIA
  • Mixpanel
  • Zendesk
  • Airtable
  • Okta
  • Grammarly
  • ClickUp
  • New Relic
  • Asana
  • Atlassian
  • DigitalOcean
  • Autodesk
  • Cloudflare
  • Snowflake
  • Miro
B2B marketers and leaders
600+
Days of sessions
2
Content themes
4
Panels. Seriously.
0

Two days. Four content themes. 600+ B2B marketers and marketing leaders.

The only live event designed to unite the full funnel. AI is infused throughout, with many speakers revealing how they're using Claude Code and agents in their role.

Grab your pass
Demand · Execute May 25–26, 2027

Demand

Topics covered include:

  • AI-assisted ABM
  • Attribution, AEO/GEO
  • Claude Code + Demand

Execute

Topics curated by MarketingOps.com:

  • Marketing Operations
  • Revenue Operations
  • GTM Product Management
Grow · Expand May 25–26, 2027

Grow

Topics covered include:

  • PLG Marketing
  • Product Onboarding
  • AI-Native Marketing
  • DevTools Marketing

Expand

Topics covered include:

  • Customer Marketing
  • Upsell/Cross-sell Marketing
  • Lifecycle Marketing
  • Claude Code + Customer Marketing

See what 2026 looked like

Two days of sharp talks, packed rooms and hallway conversations worth the trip.

Who should attend Demand & Expand?

Demand & Expand 2026 attendees
Demand & Expand 2026 attendees
Demand & Expand 2026 attendees
Demand & Expand 2026 attendees
Demand & Expand 2026 attendees
Demand & Expand 2026 attendees
Demand & Expand 2026 attendees
Demand & Expand 2026 attendees
CMOs & Marketing Leaders
Lifecycle & Customer Marketers
Growth Marketers
Marketing Operations Pros
Demand Generation Marketers
Other GTM Team Members

The venue

The Aviary

135 4th Street, 4th Floor
San Francisco, CA 94103

On the 4th floor of the Metreon in Yerba Buena, with a rooftop terrace over the city. Across the street from Moscone Center and a short walk from Powell Street BART.

Get directions

Where to stay nearby

  1. 1 San Francisco Marriott Marquis About 3 min walk
  2. 2 Hyatt Regency San Francisco Downtown SOMA About 4 min walk
  3. 3 W San Francisco About 5 min walk
  4. 4 InterContinental San Francisco About 5 min walk
  5. 5 Hotel Zetta About 5 min walk

Tickets

Grab a two-day or one-day pass. Every pass includes keynote and general sessions, lunch, coffee and snacks.

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Sponsors

Interested in sponsoring D&E27? Get in touch with Cheryl at cheryl@inflection.io.

Become a sponsor