Demand
Demand Gen Program of the Year
The campaign or program that created the most pipeline, most creatively.
Celebrating the B2B marketers doing the best work across the full funnel. Winners are announced on stage in San Francisco.
One award for each theme, plus the people and teams behind the work.
Demand
The campaign or program that created the most pipeline, most creatively.
Execute
The ops team that made everyone else faster, with the systems to prove it.
Grow
The best use of the product itself to acquire, activate and convert.
Expand
The program that turned customers into expansion, advocacy and renewals.
AI
Agents, automation or AI-assisted work that changed how a team operates.
People
A marketer early in their career who is already raising the bar.
To be confirmed
Nominate yourself, your team or someone you admire.
To be confirmed
Every entry is read by our judging panel.
April 2027
Finalists get a pass to Demand & Expand.
May 25–26, 2027
Winners are announced live in San Francisco.
Nominations are free and take five minutes.