Opening keynote: the full-funnel marketer
Why the teams winning in 2027 run demand, product and expansion as one motion, and what changed when agents joined the team.
Speaker to be announced
May 25–26, 2027 The Aviary, San Francisco
Agenda
Two days, four themes and no panels. Filter by theme, and check back as more sessions and speakers are confirmed.
Day 1, Tue, May 25, 2027
8:00– 9:00
Registration, coffee and breakfast
Lobby9:00– 9:30
9:35– 10:05
AI-assisted ABM that sales actually trusts
Building account lists, signals and plays with AI, and getting your sales team to act on them.
Speaker to be announced
10:10– 10:40
Attribution after the click: measuring AEO and GEO
How buyers find you through AI answers, and how to measure the pipeline it creates.
Speaker to be announced
10:40– 11:10
Coffee and networking
11:10– 11:40
Marketing ops as a product team
Running marketing operations with a roadmap, a backlog and real users.
Speaker to be announced
11:45– 12:30
Claude Code + Demand: build a campaign agent live
A hands-on build of an agent that drafts, launches and reports on a campaign.
Speaker to be announced
12:30– 13:30
Lunch
13:30– 14:00
Revenue operations in the agent era
What RevOps owns when agents do the busywork, and how to keep the data clean.
Speaker to be announced
14:05– 14:35
GTM product management: owning the funnel like a product
Treating the go-to-market stack as a product with its own metrics and releases.
Speaker to be announced
14:40– 15:10
Fireside chat: what the best CMOs stopped doing
An honest conversation about the programs, tools and meetings worth cutting.
Speaker to be announced
15:15– 15:45
Day 1 closing keynote
The ideas from today worth taking back to your team on Monday.
Speaker to be announced
17:00– 19:00
Day 1 happy hour
The Aviary terraceDay 2, Wed, May 26, 2027
8:30– 9:15
Coffee and breakfast
Lobby9:15– 9:45
Day 2 keynote: growth after the funnel
Why expansion is the new acquisition, and how product-led and sales-led teams get there together.
Speaker to be announced
9:50– 10:20
PLG marketing that converts free users to pipeline
Turning product usage into signals your marketing and sales teams can act on.
Speaker to be announced
10:25– 10:55
Product onboarding as a marketing channel
Designing onboarding that activates users and tells you who is ready to buy.
Speaker to be announced
10:55– 11:25
Coffee and networking
11:25– 11:55
Marketing to developers without annoying them
What works in DevTools marketing, from docs to community to launches.
Speaker to be announced
12:00– 12:30
AI-native marketing teams: the new org chart
How roles, rituals and hiring change when every marketer works with agents.
Speaker to be announced
12:30– 13:30
Lunch
13:30– 14:00
Customer marketing that drives expansion pipeline
Programs that turn happy customers into upsell and cross-sell opportunities.
Speaker to be announced
14:05– 14:35
Lifecycle marketing from signup to renewal
Mapping every stage of the customer journey to a message, a trigger and a metric.
Speaker to be announced
14:40– 15:25
Claude Code + Customer Marketing: build an expansion agent
A hands-on build of an agent that finds expansion signals and drafts the outreach.
Speaker to be announced
15:30– 16:00
Closing keynote
Where B2B marketing goes next, and the one thing to do about it this quarter.
Speaker to be announced
16:00– 17:30
Farewell drinks
The Aviary terraceAll times are Pacific. Sessions and times may change as the program is finalised.
Join us in San Francisco
Two full days with 600+ B2B marketers and marketing leaders. No panels, no fluff.