Frequently asked questions

The conference is taking place on May 25 & 26, 2027 at The Aviary, 135 4th Street, 4th Floor, San Francisco, California.

You can expect two days packed with an incredible lineup of speakers, creative partner activations, thoughtful networking opportunities, and so much more.

Your pass includes access to keynote and general sessions, lunch, coffee, and snacks. If you have a 2-day pass, you'll have access to both days' content and networking. 1-day pass holders have access to either May 25th or May 26th only.

D&E27 is the only conference dedicated to GTM at product-led and sales-led companies. This includes CMOs, Demand, Growth, Lifecycle & Customer Marketing, Marketing Ops, and Revenue Ops. This conference is for you if you're in one of those functions, especially in a leadership role, and work at a company that has a PLG or SLG motion or is considering one.

We are building this event for everyone. The Aviary is an accessible venue and we will do our best to accommodate special needs, including dietary restrictions.

You should not attend Demand & Expand if you are not feeling well or have had any flu or COVID-19 symptoms within the 10 days prior to the start of the event. Should you become unwell during the conference, please self-quarantine and contact our team immediately.

Yes, all D&E presentations will be recorded. Recordings will be available on YouTube several weeks after the conference. Registered attendees will be notified by email once the recordings are available for viewing.

Yes, we take the safety of our community very seriously. You can read our code of conduct.

In short, wear whatever makes you feel comfortable. We're a pretty casual bunch, so no need to dress up (unless you want to)!